Moxie Creative Studios Selected to Lead Strategy, Brand, and Marketing for the City of Rochester’s Prepare to Prosper Business Academy

Moxie Creative Studios has been selected to facilitate the strategy, brand, marketing, and technology segments of the Prepare to Prosper Business Academy — a city-supported initiative led by the City of Rochester Office of Financial Empowerment.

At its core, Prepare to Prosper is a long-term business academy designed for founders who are ready to build with intention. The program equips small business owners with the strategic foundation and leadership clarity required to grow organizations that are both profitable and resilient.

Moxie has been brought in to lead the segments focused on:

  • Business strategy and structural alignment

  • Brand authority and market positioning

  • Marketing clarity and growth planning

  • Technology integration that supports scale

This isn’t about teaching founders how to “do more.” It’s about helping them build smarter.

Stephanie Armstrong, CEO of Moxie Creative Studios, frames the work simply:

“We don’t teach marketing as a series of tactics. We teach business as architecture. When the structure is sound, growth becomes sustainable.”

That philosophy sits at the center of this collaboration.

Why This Matters

Small businesses are often told to focus on visibility — more content, more ads, more noise. But visibility without structure rarely creates lasting momentum.

The Prepare to Prosper Business Academy, facilitated by the City of Rochester Office of Financial Empowerment, takes a different approach. It prioritizes strategic clarity. It prioritizes leadership development. It prioritizes alignment between brand, operations, and growth.

In other words: it treats entrepreneurship as a discipline.

By partnering with Moxie Creative Studios, the City of Rochester is investing in the internal strength of its business community, not just promotion, but foundation.

A Natural Alignment

For Moxie, this collaboration reflects the studio’s broader mission: equipping founders with the clarity and authority required to lead in competitive markets.

Strategy precedes marketing.
Positioning precedes promotion.
Architecture precedes scale.

The work inside Prepare to Prosper is designed to help founders move out of reactive decision-making and into intentional leadership — building businesses that are designed to last.

To learn more about the program, visit the City of Rochester and explore the initiatives of the City of Rochester Office of Financial Empowerment.

Moxie Creative Studios is honored to contribute to an initiative that treats small business growth not as a trend, but as infrastructure.