Moxie Creative Studios
LaTray Stays

Brand Identity & Web Design

LaTray Stays

View Website: latraystays.com

“Quality getaways, crafted for the guest who expects more.”

Services

Brand Identity Design Logo & Iconography Design Website Design Print Collateral Marketing Assets Email Templates Go-to-Market Strategy Community Platform Build

LaTray Stays is built on a promise that fits in two words: quality getaways. It is a short-term rental brand with homes across multiple locations, which means every booking asks a guest to trust a place they have never seen. The brand exists to earn that trust before anyone arrives, and to make the arrival itself feel like part of the stay.

The identity works the way a good home does, calm and easy to read. Deep slate blue anchors the palette with pale mist blue for air, warmed by terracotta and steadied by soft mint and muted sage. A custom amenity icon set carries a lot of the practical load, letting a guest scan what a property offers in seconds. Photography stays bright and uncluttered so the rooms speak for themselves.

The system runs from the first search to the last morning. The website presents the homes clearly and keeps booking simple, marketing assets hold the brand steady across channels, and a printed welcome guide meets guests inside the door with everything they need to settle in. The result is a hospitality brand that feels personal at every scale, whether someone is deciding on a phone at midnight or standing in the kitchen on their first morning.