“A brand for finding your way through the in-between.”
Services
Journey to Radiance is a podcast about the season when the old life no longer fits and the new one has not arrived yet. Hosted by Melissa Suchodolski, Jo Rowe, and Alana Cummings of Superbloom Coaching, the show holds space for the in-between, weaving raw storytelling and grounded reflection into conversations about reinvention and the courage it takes to live authentically. The brand needed to do the same work, making an unglamorous stretch of life feel worth sitting in.
The identity centers on a grove opening into an arch, with a path running between the trees toward a single point of light. It puts the in-between on the page: a way through that you are still walking. Soft dull pink carries the warmth, grounded by dark blue gray, limed spruce, and blue smoke, with eggshell for air. A high-contrast display serif takes the headlines with a small star set into the letterform, a script accent keeps the voice personal, and iridescent gradients run through the system, which suits a show about light that shifts as you move.
From there the brand was built to run at podcast speed. Episode covers, host cards, launch announcements, quote graphics, and now-streaming posts all share the same frame, so three hosts with three different stories still post as one show. The deeper greens and blues keep the softness from tipping into sweetness. The result is a brand that matches the promise underneath the show, that radiance is what emerges when you stand in who you are.
Selected Work
