Moxie Creative Studios
The Rise of Micro Influencers: Why Small Audiences Deliver Big Results

Visibility

The Rise of Micro Influencers: Why Small Audiences Deliver Big Results

May 2025

• Instagram micro influencers: 1.1% conversion rate

• Mega influencers: 0.3%

• Blogs by micro creators? A solid 2.3%

• Jikaiah — A feminist Reiki healer, educator, and hairstylist weaving art and activism.

• Bailee — A South Florida photographer capturing golden-hour softness with heart.

• Alli Schapel — NYC’s street-style storyteller with high-fashion edge.